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Build a Business that
Runs with Purpose.
By Design.

Persistently’s Master Playbook
gives you the structure, habits,
and tools to execute with clarity,
adaptwith confidence, and grow
without losing your edge.

No fluff. No generic toolkits. Just clear thinking, proven systems, practical structure, and hands-on support to turn vision into execution and people into powerfully aligned teams.

Chances are, you already have a lot that’s working well. You have individuals executing at a high level …but that performance is not consistent throughout your organization. And you wonder how you can get the rest of the team playing to the level of the star performers…without replacing your staff. Our Playbook helps you organize what’s working, identify where improvement will make the biggest impact, and layer in proven tools and principles that have helped thousands of companies scale.

Our flexible system aligns your culture, management, operations, and strategy so you can scale without losing your edge. Whether you’re laying a foundation, strengthening what’s already working, or evolving for what’s next, we meet you where you are — and help you build what’s missing.

When hustle hits a wall.

What got you here won’t get you there… unless you evolve.

Small, driven companies grow on hustle: a tight executive team, daily face-to-face interaction, and fast, flexible decision making. But once you pass the point where leaders can’t regularly connect with most employees—what we call Crossing the Dunbar Chasm—the machine inevitably slows.

Suddenly…

Executives are buried in the weeds instead of thinking forward.

Only a handful of “A players” seem capable of keeping the wheels on.

Customer fires crowd out strategic work.

Culture starts to drift, hiring feels like roulette, and momentum stalls.

Your Business Has More Potential.

Much More.

Whether you’re a company of 30 or 500, a division of a larger firm, or a private equity firm looking to bring more consistency to
your portfolio, we’ll help you design your system that makes high performance repeatable—and scalable.

Each module in the Master Playbook builds on the last — reinforcing and accelerating your growth as a continuous improvement machine.

FOUNDATIONS
by design

Clarify purpose.
Align executives.
Build to scale.

CULTURE
by design

Hardwire the habits
and behaviors that
drive performance.

MANAGEMENT
by design

Equip managers
to lead with clarity, consistency, and confidence.

OPERATIONS
by design

Document what matters. Improve what works.

STRATEGY
by design

Turn feedback
into action.

Mike Graffeo, Chief Executive Officer, FluidForm

"Building any successful business is hard, but trying to alter the course of human health is that much harder. What Erik and Dustin have built doesn’t come from the pages of a book, but rather from hard-won experience making teams and businesses function better. When we brought them in at FluidForm, we thought we were doing well. What we learned in a few short sessions was just how much opportunity there was to improve communication, alignment, and execution. Ultimately, that led to an enormous return in speed of decision-making. And for any startup, speed of decision-making and execution are the most important currency. Our continued partnership with Persistently is a key ingredient to our future success."

Ted Schlueter, CEO of The Grist

"The Persistently team parachuted into the 'hot zone' of our business and created immediate impact. The team freed up my bandwidth, better organized and systematized our most acute process issues and galvanized our team. And we’ve just begun. Our goal is to have a company that has identified and optimized every moving part so our team can operate at its absolute best."

Ari Fuchs, Managing Director, The DAK Group

“Selling companies is never easy. We’ve found that the more prepared the business, the higher the likelihood of success. Doing a deal with Dustin and Erik was one of the smoothest transactions that I’ve been a part of. They are excellent operators – prepared, diligent, and passionate about what they do. But they also understand M&A – what a buyer is looking for and cares about, and what a seller needs to do to prepare their business to earn the maximum value. If you’re thinking of selling your business, I can confidently say that partnering with Persistently before the sale process will not only strengthen your business operationally but also prepare you and your business for the sale.”